Hey there, I’m Diana!
I help music and entertainment companies turn complex, rights-based contracts into operational systems that actually run the business.
Most organizations treat contracts as static documents stored in legal systems. I build the layer that connects those agreements to how work actually gets done—across legal, finance, sales, and onboarding—inside Salesforce and connected platforms.
That means transforming contract terms into structured workflows, automations, approvals, and reporting systems that reduce friction, eliminate manual coordination, and bring clarity to post-signature operations.
Background
My journey into systems thinking started in my first role after college as an executive assistant.
The VP of the company wanted real-time visibility into the business and invested in a CRM. At the time, I was manually building reports in a fragile spreadsheet that was constantly on the edge of breaking.
I was tasked with implementing the CRM across the organization.
That experience changed how I think about business operations.
Suddenly:
- Lead qualification was standardized instead of subjective
- Client onboarding became structured instead of manual
- Task ownership became visible instead of fragmented
- Reporting became real-time instead of reactive
What I learned wasn’t just CRM implementation—it was how to translate business chaos into structured systems that execute reliably.
Where I Took It Next
I went on to earn my MBA and later became Salesforce certified, deepening my ability to design and implement scalable systems across complex organizations.
Over time, my work evolved beyond CRM configuration into something more specific:
Designing operational infrastructure for businesses where contracts drive everything.
Today
I work with companies in music, media, and entertainment to operationalize their contracts—turning rights, obligations, and deal terms into systems that power execution across the business.
Because when contracts define how your business runs, they shouldn’t live in documents.
They should run your systems.
Will you be my next happy customer?
I have had the pleasure of working with a variety of companies, from small law firms and real estate companies to large organizations such as GoDaddy and higher education institutions.